Project Snapshot:

  • Client Goal: Increase local visibility and attract more runners and athletes seeking physical therapy and run coaching services in the San Jose area.
  • Client: RunRocket PT
  • Location: San Jose, California
  • Industry: Run Coaching & Phyiscal Therapy
  • Services: Search Engine Optimization (SEO)
  • Platform: GoHighLebel
  • Timeline: Ongoing (3+ Months)
Pet Sitting Pawfection_Branding_Logo_Colors.2

The Challenge

RunRocket PT had built a strong reputation through referrals and word-of-mouth recommendations, but the website was not positioned to help generate consistent traffic from search engines. The site had been built in GoHighLevel without input from a web designer or SEO specialist, resulting in several structural and usability issues that limited its effectiveness.

The website contained multiple H1 tags, incorrect heading structures, and sections where paragraph text had been styled as headings. Important SEO elements such as page titles and meta descriptions were missing entirely. Visitors were also faced with inconsistent button styles, duplicate content on key pages, and navigation that made it more difficult to quickly find the information they needed.

The goal of the project was to create a stronger SEO foundation, improve the user experience, and position the website to attract more local runners and athletes searching for physical therapy and coaching services.

Pet Sitting Pawfection Website Design

The Results

While the project is still in progress, significant improvements have already been made to the website’s SEO foundation and user experience. Technical SEO issues that were limiting search performance have been corrected, keyword targeting has been strengthened, and website content has been expanded to provide greater value to both visitors and search engines.

The website now has a clearer structure, improved page organization, and more strategic content throughout key pages. New blog content has created additional opportunities for organic visibility, and planned city-specific landing pages will further strengthen local search performance. Visitors can more easily find the information they need, creating a better experience while supporting future SEO growth.

↑ Want results just like this?

Web Design

Project Highlights

Technical SEO Improvements

Corrected heading hierarchy issues, removed structural inconsistencies, and improved the overall SEO framework of the website.

Local SEO & Service Area Page

Built a dedicated Service Areas section to highlight nearby neighborhoods and boost visibility for “pet sitting” and “dog walking” searches in her local market.

Ease of Use

Simplified the layout with clear calls to action, a clean navigation structure, and mobile-first design so busy pet owners can book from any device.

Copywriting & Messaging

Refined her site copy to sound confident, friendly, and aligned with her new brand voice; helping potential clients feel the same trust and reliability that keep her long-term customers coming back.

Professional Growth

Structured the website to scale: ready for additional staff pages, expanded service listings, and future marketing efforts.

Team Resource Hub

Added a private section for sitters to access training videos, company policies, and paperwork which creates an organized internal system that supports smooth operations.

Collaborative Refinement

Delivered the first draft for feedback and made light, targeted edits to copy and layout, giving Kirsten exactly what she wanted without overwhelming her with tech or revisions.

Client Portal

Connected a third-party scheduling and intake system where new clients can share pet details and returning customers can manage appointments. This reduced admin time and improving the booking experience.

Ready for a website that grows with your business?

Let’s build something you’re proud to share.