Online Purchasing Decisions

According to Business Insider, Google remains the number one way that people find information in regards to making a purchasing decision.  What does that mean for you?  It is still important to have high organic Google search results along with advertising with Google Adwords vs. Facebook ads. For the full article, please visit Business Insider…

Search Marketing Trends 2011

Previously, traditional marketing efforts urged people to visit brick and mortar locations.  With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites.  Many customers research where and how they will make a purchase through internet research. In 2009, Forrester Research estimated that $917 billion retail sales were influenced…

5 SEO Tips

Search Engine Optimization (SEO) is a vital part of having a successful website and has proven to be an art form.  Here are some tips that we have fond and utilize in our own business practice: Research, research, research!  No, this doesn’t require a research paper to be created!  However, researching the best keywords to…

What is Inbound Marketing?

The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years.  Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods.  How often do you jump off your sofa to talk to the telemarketer on the…