Custom Screens Inc

Project Snapshot:

  • Website: https://customscreensinc.com/
  • Client Goal: Increase search engine visibility and attract more qualified traffic for custom screen enclosure services throughout Central Florida.
  • Client: Custom Screens
  • Location: Orlando, Florida
  • Industry: Screen Enclosures & Outdoor Living
  • Services Provided: Search Engine Optimization (SEO)
  • Platform: WordPress
  • Timeline: 6 Months
Custom Screens Inc

The Challenge

Custom Screens had built a strong reputation throughout Central Florida for custom screen enclosures, pool enclosures, retractable screens, insulated patio roofs, and hurricane damage repair services. While the company already had an established website, much of the content was not helping them attract the right visitors from search engines.

The website was targeting keywords with very little search volume, limiting its ability to generate meaningful organic traffic. Several service pages lacked depth and detailed information, making it difficult for Google to fully understand the services offered and how they differed from competitors. At the same time, competing companies were earning stronger visibility for the searches potential customers were actively performing.

The goal was to create a stronger SEO foundation, improve keyword targeting, expand the website’s content, and help the company gain visibility for services people were actually searching for throughout Central Florida.

Custom Screens SEO Support

The Results

Within the first two months of the campaign, rankings improved for more than 40 keywords. By refining the keyword strategy, expanding service page content, and implementing location-specific SEO content, the website gained visibility for terms that were more closely aligned with the services potential customers were actively searching for.

The project provided Custom Screens with a stronger SEO foundation, improved keyword targeting, and a content strategy designed to support long-term organic growth. As additional content and optimizations were implemented throughout the engagement, the

Web Design

Project Highlights

Custom Screens website mockup

SEO Strategy

Developed a targeted SEO strategy focused on services and locations with meaningful search demand throughout Central Florida.

Keyword Research

Identified higher-value keyword opportunities and shifted page targeting away from low-volume searches toward terms with stronger traffic potential.

Service Page Optimization

Expanded service page content to better explain offerings, improve relevance, and provide search engines with more context about each service.

Local SEO

Created location-focused content targeting searches such as pool enclosures in Orlando and other Central Florida service areas.

Metadata Optimization

Updated page titles, meta descriptions, and heading structures to improve search visibility and strengthen page relevance.

Blog Content Creation

Produced ongoing blog content designed to support topical authority, answer customer questions, and create additional ranking opportunities.

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