Pet Sitting Pawfection Logo

Project Snapshot:

  • Client Goal: Increase traffic to the website
  • Client: Pet Sitting Pawfection
  • Location: Virginia Beach
  • Industry: Pet Care / Dog Walking / Pet Sitting
  • Services: Rebrand, Logo Design, Website Design, SEO Strategy
  • Platform: WordPress
  • Timeline: From strategy to launch in under two months
Pet Sitting Pawfection_Branding_Logo_Colors.2

How Their Rebrand Set Them Up For Growth

When Kirsten reached out, she’d already built a successful local pet-sitting business, but her brand still looked like the DIY version it started as. She wanted to grow: ghire help, reach more clients, and stop looking like “the friend who watches your pets.”

We explored how to rebrand in a way that felt grounded in her reputation: reliable, trustworthy, and strong, while making her look like the only choice for professional pet care. That meant a new name, a new logo, and a site that finally worked as hard as she does.

Pet Sitting Pawfection Website Design

Today, Pet Sitting Pawfection Stands Out Online for All the Right Reasons:

✓ Modern branding that sets her apart and gets her leads from Google…in a crowded local market
✓ A locally optimized website that now converts local pet parents into paid bookings
✓ Integrated booking system that cuts 3-5 hours a week in administrative work and streamlines client onboarding
✓ A stronger online presence that builds trust and pre-qualifies clients so that they don’t spend time on pet sitting introductions that don’t work out

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Web Design

Project Highlights

Logo Redesign

A fresh identity that balanced playfulness and professionalism making Pet Sitting Pawfection instantly recognizable in the pet community.

Local SEO & Service Area Page

Built a dedicated Service Areas section to highlight nearby neighborhoods and boost visibility for “pet sitting” and “dog walking” searches in her local market.

Ease of Use

Simplified the layout with clear calls to action, a clean navigation structure, and mobile-first design so busy pet owners can book from any device.

Copywriting & Messaging

Refined her site copy to sound confident, friendly, and aligned with her new brand voice; helping potential clients feel the same trust and reliability that keep her long-term customers coming back.

Professional Growth

Structured the website to scale: ready for additional staff pages, expanded service listings, and future marketing efforts.

Team Resource Hub

Added a private section for sitters to access training videos, company policies, and paperwork which creates an organized internal system that supports smooth operations.

Collaborative Refinement

Delivered the first draft for feedback and made light, targeted edits to copy and layout, giving Kirsten exactly what she wanted without overwhelming her with tech or revisions.

Client Portal

Connected a third-party scheduling and intake system where new clients can share pet details and returning customers can manage appointments. This reduced admin time and improving the booking experience.

“I’d tried the DIY route (my stepsister even built my first site) and it worked…until it didn’t. I didn’t want to deal with it, and Jennifer made sure I didn’t have to. Hiring someone who actually knows what they’re doing saves you money and headaches. Jennifer just handled everything—copy, layout, SEO—all the things I didn’t even know to ask about.”

— Kirsten Mahon, Pet Sitting Pawfection

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