ProfileHelper

Doubled conversion rate and drove a 64% jump in revenue within 2 months

Project Snapshot:

Client Goal: Recover lost conversions and rebuild trust after poor marketing results
Client: ProfileHelper
Location: Global
Industry: Online Dating Profile Writing
Services: Website Copy Optimization, Conversion Strategy, Ongoing SEO for Google & AI Search
Platform: WordPress
Timeline: Strategy to measurable results in under 60 days

How Refining Their Message Doubled Conversions in 60 Days

When ProfileHelper came to us, they’d already been in business for years, but multiple marketing companies had taken them off track. Their original, persuasive copy had been replaced with keyword stuffing that hurt readability and conversions. To make matters worse, clunky design decisions (like forcing users to enter an email before viewing pricing) were driving people away.

We made strategic changes to their website’s messaging and structure based on areas that actually convert. Within two months, their conversion rate doubled, sales jumped 64%, and their site finally reflected the authority and expertise behind the brand. Now, we’re continuing with targeted SEO to grow visibility across Google and AI search.

Today, ProfileHelper Converts More Visitors Than Ever Before:

✓ Website copy that speaks directly to what dating site users actually need — clarity, trust, and results
✓ A simplified sales flow that removes friction and gets users to checkout faster
✓ Keyword-driven content that attracts the right clients (not just more traffic)
✓ A measurable lift in performance — doubling conversions and increasing sales by 64% in two months
✓ A long-term SEO strategy built to strengthen visibility across Google and AI-driven search

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Web Design

Project Highlights

Conversion-Focused Copywriting

Rewrote every page with language that converts and replaced keyword-stuffed text with clear, persuasive copy that builds trust and drives action.

Streamlined Checkout Experience

Removed unnecessary friction like forced popups and redundant steps, allowing visitors to purchase services faster and with fewer drop-offs.

SEO Alignment

Optimized on-page content for relevant dating and relationship keywords, improving visibility without compromising tone or readability.

Copywriting & Messaging

Refined her site copy to sound confident, friendly, and aligned with her new brand voice; helping potential clients feel the same trust and reliability that keep her long-term customers coming back.

Data-Driven Structure

Reorganized page hierarchy and calls-to-action based on heatmap and conversion data to guide users seamlessly through the buying journey.

Brand Integrity Restoration

Refocused the site around ProfileHelper’s proven reputation and expertise, undoing the generic marketing that previously made them blend in.

Ongoing Growth Plan

Established a long-term SEO and content strategy targeting both Google and AI-driven search to maintain sustained traffic and conversions.

Client Portal

Connected a third-party scheduling and intake system where new clients can share pet details and returning customers can manage appointments. This reduced admin time and improving the booking experience.

TBD.

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