Project Snapshot:
- Client Goal: Increase local visibility and attract more runners and athletes seeking physical therapy and run coaching services in the San Jose area.
- Client: RunRocket PT
- Location: San Jose, California
- Industry: Run Coaching & Phyiscal Therapy
- Services: Search Engine Optimization (SEO)
- Platform: GoHighLebel
- Timeline: Ongoing (3+ Months)
The Challenge
RunRocket PT had built a strong reputation through referrals and word-of-mouth recommendations, but the website was not positioned to help generate consistent traffic from search engines. The site had been built in GoHighLevel without input from a web designer or SEO specialist, resulting in several structural and usability issues that limited its effectiveness.
The website contained multiple H1 tags, incorrect heading structures, and sections where paragraph text had been styled as headings. Important SEO elements such as page titles and meta descriptions were missing entirely. Visitors were also faced with inconsistent button styles, duplicate content on key pages, and navigation that made it more difficult to quickly find the information they needed.
The goal of the project was to create a stronger SEO foundation, improve the user experience, and position the website to attract more local runners and athletes searching for physical therapy and coaching services.
The Results
The website now has a clearer structure, improved page organization, and more strategic content throughout key pages. New blog content has created additional opportunities for organic visibility, and planned city-specific landing pages will further strengthen local search performance. Visitors can more easily find the information they need, creating a better experience while supporting future SEO growth.
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Web Design
Project Highlights
