Sunshine Midwife

Project Snapshot:

  • Website: Sunshine Midwife
  • Client Goal: Increase local visibility and connect with expectant mothers seeking a hospital-based midwifery experience.
  • Client: Sunshine Midwife
  • Location: Central Florida
  • Industry: Midwifery Care
  • Services Provided: Website Design, Copywriting, Local SEO
  • Platform: WordPress
Sunshine Midwife

The Challenge

When Kirsten reached out, she’d already built a successful local pet-sitting business, but her brand still looked like the DIY version it started as. She wanted to grow: ghire help, reach more clients, and stop looking like “the friend who watches your pets.”

We explored how to rebrand in a way that felt grounded in her reputation: reliable, trustworthy, and strong, while making her look like the only choice for professional pet care. That meant a new name, a new logo, and a site that finally worked as hard as she does.

Sunshine Midwife web design

Web Design

Project Highlights

Sunshine Midwife website mockup

Website Design

Created a welcoming and professional website designed to build trust and guide visitors through the patient journey.

Copywriting

Developed clear, patient-focused messaging that explained the value of Sunshine Midwife's approach to care.

Service Page Development

Created detailed service content that helped educate visitors and answer common questions about midwifery services.

SEO Foundation

Implemented SEO best practices throughout the website to support long-term visibility in search results.

Local SEO

Optimized the website to help prospective patients find Sunshine Midwife when searching for maternity care and midwifery services locally.

Messaging Strategy

Refined the messaging to better connect with the practice's ideal clients and clearly communicate what makes the service unique.

The Results

The new website helped Sunshine Midwife establish stronger local visibility while creating a clearer distinction between the practice and other midwifery providers. By focusing on messaging that directly addressed patient concerns and explained the benefits of hospital-based midwifery care, the website created a stronger connection with ideal clients.

Within a few months of launching the website, Sunshine Midwife reported multiple inquiries coming directly from Google searches. On one occasion, four prospective patients reached out in a single day, with two specifically mentioning that the website played a significant role in their decision to contact the practice.

The improved messaging, local SEO strategy, and patient-focused content helped position Sunshine Midwife as a trusted option for expectant mothers seeking a different kind of maternity care experience.