Company logos may be one of the most important items created in a company.  It provides an identity to the company and, if done properly, represents who the company is, what the company is about, and who the company’s target audience is.  What happens when a company does a poor job of creating their logo?  It can be detrimental to a company!  The general public is left confused and wondering – Who are these people?!

Brand New is a company that wrote a review on the best and worst logos of 2009.  After reviewing their list of the best and the worst logos, I found it shocking to see who made the list.  The worst logo of 2009?  Bing!  That’s right – newly created Bing that hit the ground running with their nonstop advertisements and “unique” search engine capabilities that rivaled Google.  Ironically, the best logo of 2009 went to AOL.  If you want to see more of what Brand New had to say, check out the Best and Worst logo of 2009 article.

A word of wisdom to company owners: Let a designer work with your logo!  It could mean the difference between having a great logo and a dud.  And how great is it that Strike Marketing has a designer to help you create that amazing logo?!  For more information, contact Marketing Clarity today!