Your Social Network is Required!

Social networking sites were once viewed as a place to speak peer to peer, but has quickly become a forum for companies to connect with their consumers.  Opinion Research Corporation conducted a survey in September of 2008 which concluded that 63% of men and 52%  of women (who use social media sites) felt better about companies…

SMM as the new Word of Mouth?

I’ve been pondering more about social networking lately and it crossed my mind that social sites have allowed for a new form of word of mouth. Word of mouth was once deemed the best form of marketing – when cast in a positive light. Word of mouth is free and spread by a trusted source.…

Social Media Marketing Spending

What will it cost to get your name out there and quickly build brand awareness? According to the B2B magazine increasing numbers of businesses are turning to this new model of marketing for quick brand building and awareness. Many of those companies have reaped the benefits in revenue for having stepped out of the cookie…

Revolutionizing Marketing

Companies are quickly turning to a new way of marketing. As consumers log on to the web for their email, news, online shopping, research, advertisements, new product releases, and network communities, the web is now considered as their main “go to” for their information needs. As a result companies have begun to structure their marketing…