Previously, traditional marketing efforts urged people to visit brick and mortar locations. With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites. Many customers research where and how they will make a purchase through internet research. In 2009, Forrester Research estimated that $917 billion retail sales were influenced…
Search Engine Optimization (SEO) is a vital part of having a successful website and has proven to be an art form. Here are some tips that we have fond and utilize in our own business practice: Research, research, research! No, this doesn’t require a research paper to be created! However, researching the best keywords to…
Social networking sites were once viewed as a place to speak peer to peer, but has quickly become a forum for companies to connect with their consumers. Opinion Research Corporation conducted a survey in September of 2008 which concluded that 63% of men and 52% of women (who use social media sites) felt better about companies…
The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years. Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods. How often do you jump off your sofa to talk to the telemarketer on the…
I’ve been pondering more about social networking lately and it crossed my mind that social sites have allowed for a new form of word of mouth. Word of mouth was once deemed the best form of marketing – when cast in a positive light. Word of mouth is free and spread by a trusted source.…
Company logos may be one of the most important items created in a company. It provides an identity to the company and, if done properly, represents who the company is, what the company is about, and who the company’s target audience is. What happens when a company does a poor job of creating their logo?…
What will it cost to get your name out there and quickly build brand awareness? According to the B2B magazine increasing numbers of businesses are turning to this new model of marketing for quick brand building and awareness. Many of those companies have reaped the benefits in revenue for having stepped out of the cookie…
