Online Purchasing Decisions

According to Business Insider, Google remains the number one way that people find information in regards to making a purchasing decision.  What does that mean for you?  It is still important to have high organic Google search results along with advertising with Google Adwords vs. Facebook ads. For the full article, please visit Business Insider…

Search Marketing Trends 2011

Previously, traditional marketing efforts urged people to visit brick and mortar locations. With the introduction of the internet, efforts have shifted to allowing easy-access to merchandise via company websites. Many customers research where and how they will make a purchase through internet research. In 2009, Forrester Research estimated that $917 billion retail sales were influenced…

5 SEO Tips

Search Engine Optimization (SEO) is a vital part of having a successful website and has proven to be an art form.  Here are some tips that we have fond and utilize in our own business practice: Research, research, research!  No, this doesn’t require a research paper to be created!  However, researching the best keywords to…

Your Social Network is Required!

Social networking sites were once viewed as a place to speak peer to peer, but has quickly become a forum for companies to connect with their consumers.  Opinion Research Corporation conducted a survey in September of 2008 which concluded that 63% of men and 52%  of women (who use social media sites) felt better about companies…