The traditional forms of marketing include: trade shows, telemarketing, direct mail and other forms that have been around for years. Yet, with new technological advances, it is becoming harder and harder for businesses to reach their consumers with these methods. How often do you jump off your sofa to talk to the telemarketer on the…
I’ve been pondering more about social networking lately and it crossed my mind that social sites have allowed for a new form of word of mouth. Word of mouth was once deemed the best form of marketing – when cast in a positive light. Word of mouth is free and spread by a trusted source.…
Company logos may be one of the most important items created in a company. It provides an identity to the company and, if done properly, represents who the company is, what the company is about, and who the company’s target audience is. What happens when a company does a poor job of creating their logo?…
What will it cost to get your name out there and quickly build brand awareness? According to the B2B magazine increasing numbers of businesses are turning to this new model of marketing for quick brand building and awareness. Many of those companies have reaped the benefits in revenue for having stepped out of the cookie…
Companies are quickly turning to a new way of marketing. As consumers log on to the web for their email, news, online shopping, research, advertisements, new product releases, and network communities, the web is now considered as their main go to for their information needs. As a result companies have begun to structure their marketing…
